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Pride Mobility Products Corp.
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March 25, 2011


EXETER, PA - March 14, 2011 - Pride Mobility Products Corporation is pleased to announce the rebranding of Pride® Lifts and Ramps, formerly known as Pride Silver Star® Lifts and Ramps. The change was made to fully reflect and encompass the quality, innovation and value delivered by all Pride brands.

Since Pride acquired Silver Star in 2005, the complete product line has been rigorously tested, improved and redesigned to adhere to Pride's high quality standards. Pride Lifts and Ramps deliver exceptional value and make it easy for providers to complete the mobility solution by providing consumers one stop shopping. Product innovations include the Outlander Exterior Lift, Backpacker AVP and new modular rubber threshold ramps.

"Providers and consumers trust the Pride name. Bringing vehicle lifts and ramps under that umbrella was the next natural progression in the brand's advancement," said Kirsten DeLay, Executive Vice President, Sales Management and Operational Planning. "We have every determination of being a mainstay in the lift business and are excited to continue developing innovative transport solutions. We look forward to expanding our work with great organizations like NMEDA and further helping our providers with their retail needs to meet the demands and requirements of consumers."

Through such resources as the Professional Education Partnership, providers are presented with the opportunity to obtain training and certification and stay current on Pride Lifts and Ramps product features and functionality. This is done via in-field presentations using a specially equipped vehicle for true hands-on training. The Pride Lifts and Ramps van allows product application specialists in attendance to properly demonstrate a product's offerings and installation process, further aiding in the educational needs and service capabilities of providers.

Pride Mobility Products® Corp. is the world's leading designer and manufacturer of mobility products including Jazzy® Power Chairs, Pride® Scooters, Pride® Lift Chairs, and Pride® Lifts and Ramps. Quantum® Rehab, a division of Pride Mobility, manufactures innovative, complex rehab solutions. The company, headquartered in Exeter, Pa., also has operations in Australia, Canada, Italy, the Netherlands, New Zealand, and the United Kingdom. Pride Mobility is dedicated to providing expertly designed, engineered, and tested products incorporating technologically innovative, intelligent features enabling end-users to achieve their mobility goals.

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