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December 15, 2010

PRIDE MOBILITY PRODUCTS DEBUTES NEW "QUICK RESPONSE" BARCODE MARKETING

EXETER, PA - December 15, 2010 - Pride Mobility Products Corporation is pleased to announce the addition of "quick response" barcode (QR Code) technology to their marketing materials. This new marketing technique first debuted at Medtrade Fall 2010 and delivers product focused content to the mobile market.

A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and Smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data.

The marketing materials for Pride's newest products featured the QR Code that can be scanned to reveal exciting video content via a mobile phone with a camera or Smartphone. Materials for the Q6 Edge, Jazzy Select Elite, Pursuit, Synergy Cushions and Backs, and TRU-Balance Power Positioning Systems all included a unique feature video accessible via the barcode.

The QR Code and product content generated a great deal of interest at Medtrade. Many attendees inquired about the technology and its unique marketing applications.

"The potential to gain advertising cost efficiencies with this new technology is enormous," said Dick McLane, General Manager of Product Marketing. "At the show we took the opportunity to educate providers on the exciting, interactive advertising applications QR Code can deliver."

Pride Mobility Products® Corp. is the world's leading designer and manufacturer of mobility products including Jazzy® Power Chairs, Pride® Scooters, Pride® Lift Chairs, and Pride® Silver Star Lifts and Ramps. Quantum® Rehab, a division of Pride Mobility, manufactures innovative, complex rehab power chairs. The company, headquartered in Exeter, Pa., also has operations in Australia, Canada, Italy, the Netherlands, New Zealand, and the United Kingdom. Pride Mobility is dedicated to providing expertly designed, engineered, and tested products incorporating technologically innovative, intelligent features enabling end-users to achieve their mobility goals.

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