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March 19, 2013

PRIDE MOBILITY PARTNERS WITH SERTA® ON THE PERFECT LIFT™ CHAIR

Exeter, PA - March 19, 2013 - Pride Mobility Products® Corporation is pleased to announce an exclusive partnership with Serta® on the launch of the new Serta® Perfect Lift™ Chair. This collaboration brings America's number one selling lift chair brand together with the recognized bedding brand leader.

The Serta Perfect Lift Chair will be the first lift chair ever to feature Serta's Cool Action™ gel memory foam for enhanced cooling comfort and more support where it's needed. In addition, the lift chair features individually wrapped coil springs to provide a balanced seating experience and greater longevity than traditional foam bases, Pirelli® Webbing that forms to users' backs for personalized comfort, and much more.

The Serta Perfect Lift Chair is available in two of Pride's most popular lift chair configurations, the Serta 525 and Serta 358, and five attractive color options in Timber, Ember, Deep Sky, Field, and Oat from the Perfect Fabric Collection for a contemporary style that fits and enhances any home décor.

"Pride Mobility is delighted and honored to partner with Serta to bring the renowned comfort of the Serta brand to the lift chair market," said Cy Corgan, Pride Mobility's director of corporate sales. "Upon combining the time-tested construction and quality workmanship of Pride® Lift Chairs with the superior level of comfort that is synonymous with every Serta product, we are delivering even more comfort and convenience to the lives of our customers."

Serta is the #1 Mattress Manufacturer in the United States. The company's product portfolio includes the only official mattress of the National Sleep Foundation, The Serta Perfect Sleeper® and the revolutionary iComfort® gel memory foam sleep system, both named Consumers Digest Best Buys.

Serta also manufactures the upscale Trump Home™ and Perfect Day® iSeries™ collections, featuring a combination of Serta's exclusive gel memory foam and an advanced innerspring system.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.

Serta has 23 U.S. and four Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 100 other countries. With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality.

Pride Mobility Products® Corporation is the world's leading designer and manufacturer of mobility products including Jazzy® Power Chairs, Pride® Scooters, Pride® Lift Chairs, and Pride® Lifts and Ramps. Quantum Rehab®, a Pride Mobility Products Corporation company, manufactures innovative, complex rehab solutions. The company, headquartered in Exeter, Pa., also has operations in Australia, Canada, Italy, the Netherlands, New Zealand, and the United Kingdom. Pride Mobility is dedicated to providing expertly designed, engineered, and tested products incorporating technologically innovative, intelligent features enabling end-users to achieve their mobility goals.

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